Amazon just announced their first smartphone, which will join the Fire line of streaming devices and tablets. The new 3D phone represents the firm’s first attempt to market mobile phones as they are increasingly used to view videos and buy items online.
Jeff Bezos, Amazon CEO, made a rare appearance in front of media in the town of Seattle. He demonstrated 3D display features in the Fire smartphone, which features a 4.7 inch display.
Examples highlighted included greater depth perception in pictures and maps.
The smartphone uses 4 cameras on the front to track head movements. This allows the perspective to be shifted based on what the user is doing. Also, scrolling is possible by swiveling or tilting the phone.
Dave Cotter, CEO at SquareHub and former Amazon executive, declared:
“One of the things that Amazon tried to do with this phone is reduce the amount of activity and input that users have to do to get results. Instead of clicking a whole bunch of stuff, you hold the phone and it does things for you. “
We do not know how the audio and image recognition features work and how reliable the 3D perspectives are in a real world scenario. We also do not know how the consumers will respond to the 3D Fire smartphone but the device is available right now on Amazon.
Prices vary from $199 to $649 based on chosen service agreement.
An interesting addition is that the user can point towards an object, press a button and then buy that from Amazon in the event it is available in the store.
Amazon shares automatically climbed 2.7% after the announcement. Some stated that the price is high while others do not know if the company will know how to manage operations in the smartphone market.
Only time will tell if the Fire 3D smartphone will be successful. Would you buy it? Is it 3D enough for you?