Dish Network currently has 14 million subscribers. Mot of them do not use Bitcoin. That is a certainty. Even so, the company will start to accept virtual currency payments at a later point of the year.
Customers will be allowed to make a manual Bitcoin payment starting with the 3rd quarter. Dish Network is not the first company that accepts Bitcoin but the official claim is that it is the largest one to date. According to Bernie Han, Dish COO:
“We don’t know what the demand will be, exactly. It might be tiny. It might be bigger than tiny. It’s probably growing.”
According to Gil Luria, Wedbush Securities analyst:
“Accepting Bitcoin is about all these things — marketing, branding and acquiring new types of customers. I don’t think there are a lot of customers asking Dish for Bitcoin by name, but that doesn’t mean Dish won’t get some new customers now that they accept Bitcoin because those customers see Dish as a friendlier, more forward-thinking brand.”
No details were released about how the prices will be calculated since Bitcoin is a virtual currency that does fluctuate wildly from one day to the next. With this in mind, setting a price that is different based on when the payment is made would be a necessity for Dish Network.