Samsung is now stepping into the online video market thanks to Milk Video, a service that was launched on Wednesday. It is a social video app that can be used by Samsung Galaxy device owners. The new app appears as a followup to the Milk Music internet radio service launched by the company in the past.
Milk Video is offered as a way to let Galaxy users discover new videos, all while taking advantage of the large screen of the smartphone. Kevin Swint, Samsung vice president for services and content, declared:
“Discovery happens in very haphazard and random way. This experience leaves a lot of people feeling like they’re always the last one to see the video that everybody is talking about. We thought we could solve that.”
The videos that appear in the app will be curated by a Samsung team that will work hard to find viral and popular videos in specific categories like sports or entertainment. The videos will be sourced from various sources. This includes YouTube and Samsung partners like Buzzfeed, Funny or Die, College Humor and Vice. There will even be some videos that will be exclusively created for the Milk Video app.
Samsung tries to make sure that the curated approach is different than what other similar platforms offer. With this in mind, Milk Video will not use ads and this is something that is quite unique in the mobile video app market.
Milk Video will put an emphasis on sharing. Users will be able to follow other users, making sharing easier. When the app will be officially launched, it will only support Facebook shares but extra connections are to be added in the future.
Milk Video will be a free app but it will only work on the Samsung Galaxy smartphone. The tablet users will not be able to use it.